Review of Marketing Research (2) by Naresh K. Malhotra

Review of Marketing Research (2)



Download Review of Marketing Research (2)




Review of Marketing Research (2) Naresh K. Malhotra
Language: English
Page: 256
Format: pdf
ISBN: 0765613050, 9780765613059
Publisher: Emerald Group Publishing Limited

About the Author

Naresh K. Malhotra (along with a distinguished editorial review board), the RMR series features individual papers by the marketing field's leading researchers and academicians. Each contribution undergoes a rigorous double-blind review process. Each volume represents an across-the-board view of the full range of current marketing research methodologies. No bookshelf or library will be complete without the annual volumes in the Review of Marketing Research series.

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